From Dippanel, we are pleased to share our experience at the recent Air Conditioning and Refrigeration Fair 2023The event marked the 20th anniversary of this celebration. The fair took place at the IFEMA in Madrid on November 14,15,16 and 17. The event not only commemorated two decades of innovation and collaboration in our industry, but also proved to be a melting pot of cultures and ideas, attracting exhibitors and visitors from all over the world.
A Landmark Event on its 20th Anniversary
The Air Conditioning and Refrigeration Fair 2023 marked a significant milestone by celebrating its 20th anniversary. This event, held every two years, is recognized for its international scope, attracting exhibitors and visitors from around the world. This year was highlighted by a special digital media broadcast, highlighting the importance of this commemorative edition. With 398 exhibitors from 21 countries and the attendance of 46,613 professionals from 76 countries, the C&R 2023 not only celebrated two decades of history, but also reaffirmed its position as a benchmark in the air conditioning and refrigeration industry.
The repetition of exhibitors in each edition is a testament to the strength and prestige of the event. Renowned companies in the industrial refrigeration sector have been regular participants, reflecting its established position and influence in the industry. This consistency demonstrates the confidence and value that companies find in the fair as a platform to showcase innovations, strengthen business relationships and keep up with industry trends.
The C&R International Footprint 2023
This year, the Air Conditioning and Refrigeration Show 2023 saw a slight decrease in public attendance compared to previous editions. However, this change can be interpreted as a reflection of the growing influence and accessibility of digital media in our industry. The ability to access information, innovations and professional contacts through digital platforms has provided many professionals with unprecedented flexibility, allowing them to stay informed and connected without the need for physical attendance.
This trend toward digital does not diminish the importance of the trade show; rather, it underscores its evolution and adaptability in an increasingly digitally connected world.
However, this edition stood out for its notable international presence, with 9% of visitors coming from 72 different countries. Portugal and Italy led the list of countries with the highest number of professionals, evidencing the growing importance of the event as a meeting point for industry leaders worldwide. In addition, there was a significant representation of Chinese companies, reflecting the growing interest and influence of China in the air conditioning and refrigeration sector.
The visitor profile was predominantly professional, with a notable presence of Chinese visitors and a considerable number of Portuguese professionals. Although participation from Madrid was lower, the fair attracted many Spanish professionals, especially from the northern half of Spain and the Canary Islands. In addition, there was a strong presence of international visitors from countries such as Turkey, the Dominican Republic and Mexico, underscoring the diversity and global reach of the fair. This variety of geographic origins of attendees not only enriches the event, but also offers ample opportunities for the exchange of ideas, trends and cross-border collaborations in the sector.
Efimart x Dippanel
This year, we had the pleasure to collaborate with the ephemeral architecture studio ephemeral architecture studio Efimart for the design of our booth at the Air Conditioning and Refrigeration Fair 2023. Efimart, known for its creativity and expertise, designed six booths for different companies at the fair, including ours. The design of our space sought to encapsulate the essence of Dippanel, utilizing an imposing structure of sandwich panels that not only showcased our capabilities in terms of products, but also stood out visually. The corporate orange elements, characteristic of our brand, were strategically used to create a distinctive visual landmark within the trade show space. This combination of functionality and aesthetics not only appealed to visitors, but also reflected our vision of innovation and quality in the industrial refrigeration sector.
Dippanel’s Presence and Evolution in C&R
At Dippanel, our regular participation in the Air Conditioning and Refrigeration Fair over the years has been a cornerstone of our market strategy, reflecting our strong and recognized position in the industrial refrigeration industry. The show has provided us with an invaluable platform to showcase our latest innovations, from advances in sandwich panels and refrigerated doors to comprehensive solutions for refrigeration installations. Each edition of the C&R has been an opportunity for us to demonstrate how our products and services adapt and respond to changing market needs, while maintaining a focus on quality and sustainability.
Beyond product showcasing, the C&R has been a fertile ground for strengthening business ties and expanding our network of contacts. Face-to-face interactions with customers, suppliers and other key industry players have allowed us to build lasting relationships and better understand market dynamics. In addition, the trade show environment has offered us the opportunity to learn from industry peers, identify emerging trends and adapt our strategies to stay at the forefront of the industry.
Our constant presence at the show has also been a testament to our commitment to innovation and industry leadership. We have used each edition of the C&R to present not only our products, but also our vision and values as a company. The show has served as a showcase for us to reaffirm to an international audience our mission to provide efficient and reliable cooling solutions.
Activities and Lessons Learned at C&R 2023
In conclusion, our participation in the Air Conditioning and Refrigeration Fair 2023 has been an exceptional display of innovation and commitment to quality in the industrial refrigeration sector. The presentation of the miniature cold room with its meticulous detail in manufacturing, assembly and door functionality, captured the interest of visitors, demonstrating our ability to create tailor-made solutions.
The variety of door and wall protections, as well as the diversity in panel types and thicknesses, highlighted our ability to adapt to the specific needs of our customers. The impressive double-skinned high-speed door with aeration system, together with the explanatory graphics and the new catalog developed for the event, reaffirmed our competence in offering comprehensive cold storage facilities. The lectures, demonstrations and workshops provided added value, broadening the knowledge and experience of the attendees. In addition, Dippanel’s team, led by our General Manager, the director of exportOur experienced sales representatives and the support of a hostess ensured a personalized and professional attention to all visitors. This edition of the fair has been an invaluable opportunity to consolidate our position in the market, demonstrating once again that Dippanel is an undisputed leader in offering innovative and efficient solutions in refrigeration.
